1. Create a Culture That Encourages Referrals
“Create a culture worth talking about. The best referrals come from people you know. Who should know you better than your own employees? Ensure they love the work they do and they will become your biggest champions, sharing your story and your work through social, during business events and over dinner.” ~
2. Strategically Consolidate Your Team Roles
“Many roles that would be divided up among several people at most agencies have been strategically consolidated, allowing us to maximize efficiency and workflow. With expert producers in project management positions, it increases efficiency and gives our clients a streamlined experience with a focus on the campaign. We can effectively compete and win business against agencies much larger than us.” ~ Justin Lefkovitch, Mirrored Media
3. Focus on One Channel at a Time
“Focus on one channel and double down until you hit a peak. Small teams overextend themselves with an omnichannel approach. Failing to maintain a dozen channels simultaneously harms the brand more than it helps. Instead, find the best channel your prospects rely on and ensure the whole team is laser-focused there. Once you scale enough, add a second one to the mix.”
4. Create a Content Calendar
“Create a content calendar for your blog and social media presence. Though it’s a lot of work to create a year-long content calendar, the payoff in overall time saved, optimized content creation and the sharing it will result in makes it worth it. Creating the calendar will help you meet deadlines, take advantage of relevant dates and optimize your content sharing.” ~ Brian David Crane, Caller Smart Inc.
5. Develop and Optimize Standard Operating Procedures
“Create standard operating procedures and see where steps can be automated. Automating outreach and client acquisition is much easier with the heavy weaponry we have in the marketing SaaS space. Having a lead qualifier through an outsourced virtual assistant closes the loop and makes marketing effective, cheap and scalable.
6. Repurpose Your Content Pieces
“One of the best ways to expand your marketing efforts with limited resources is to recycle old content. Be aware of all of the formatting requirements in the beginning. For instance, you can turn a blog post into a newsletter, social media posts, a video series or even a webinar. Be smart and strategic with the resources you have.”
7. Add a Chatbot to Your Website
“If you want to improve your marketing efforts, consider adding chatbots to your website. Many business owners fall into a trap and hire a big support team, and other areas of the company suffer. You can use chatbots to handle simple customer requests, like password changes. You’ll also have the added benefit of the chatbot instantly contacting new users, which frees your team up for other tasks.”
